Successful communicators strive for “stickiness”.
They aim to get people to understand, remember and act upon the information that they are giving them.
There has never been a marketing tool as effective in attaining this stickiness to nearly every person receiving the information as video.
Information can be presented clearly, glamorously and in memorable formats.
This all makes video the best medium to spread pertinent, topical and by, it’s very nature,consistent information. It can simplify complex theories and encourage people to act upon what they see.
Every company can benefit in some way, usually enormously from corporate videos.
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