What is Online Video? Presented by Huddersfield videomakers Pixel Factory

Posted by | February 06, 2014 | Online Video, Pixelfactory.tv | No Comments

 

what is online videoVideo has always been a very powerful medium. Until now, as a marketing tool,  it has been out of the reach of most, especially when placing it online.

However, in the last couple of years production costs have reduced, and broadband speeds have increased.

Now 4 out of 5 internet users are watching online video.

Originally the internet was text only.

Then images became possible…if you were patient.

Eventually internet speeds caught up and sites became full of colourful images.

This is, however, not where the story ends. Eventually the internet got so fast that video became possible…again if you were patient and could make out what was going on in small, low resolution windows.

But as speeds continued to improve, files became bigger and clearer. With the introduction of streaming sites such as Youtube and Vimeo, as well as purpose built video hosting sites for commercial business, instant full High Definition Video has become possible.

It’s such a powerful medium that the biggest companies of the world are devoting the largest share of their marketing budget to it. And it is working for them 24 hours a day, delivering a glossy, consistent message to the whole world.

Obviously technology has continued to improve in other areas too. For the video industry this means smaller, more agile, cost effective kit and affordable high end software. Videos to rival those of the big companies can now be produced by tech savvy companies like Pixelfactory.tv at a price affordable to anyone.

Online video can be combined with your other marketing tools to maximise each other’s impact as well as having many other uses such as in house training or clearer demonstration of instructions.

To see how online video can help your business, please contact us at Pixelfactory.tv

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