There has been a 35% increase in the last year business to business firms marketers using online video. The survey conducted by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove reveals that around 58% of B2B marketers find video to be an effective marketing tool.
After proving to be an effective tool for consumer-facing companies, online video has now found another home with marketing aimed at business to business firms.
According to Forbes 59% of senior executives would prefer to watch a video than read text. 75% said that they watch work-related videos on business websites at least once a week. 50% of these watch business-related videos on YouTube and 65% of these will then visit the website after viewing the video. 50% look for further information on the advertiser and 45% will contact them based on viewing the ad.
An online video by a professional video company such as http://www.pixelfactory.tv greatly increases your chances of higher click throughs, engagement rates and conversion rates.
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