The Benefits of Online Video

Posted by | February 06, 2014 | Online Video, Pixelfactory.tv | No Comments

benefits of online videoA promotional video is the most effective way of marketing a business or organisation today.

Online video targets and reaches your audiences, it captures their attention and helps distinguish you from the competition.

It allows you to build an ethos and atmosphere around your products and services and their benefits. It taps into an emotional core, setting off emotional triggers. It can enforce the quality of the product and the results of using it.

 

By showing your company in vision , video helps make a personal connection with the viewer. It builds that vital element of trust that reading text lacks. It lets you “show” as well as “tell”.

People can’t resist clicking the “play button”. They would much rather be engaged by a video than wade through reams of text to get the information they require.

They are 4x more likely to click on a video than anything else.

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75% of visitors to websites without a video will leave within 30 seconds. Out of 1000 people, that leaves 250 staying for longer. However, it’s unlikely they’ll stay long enough to read all you want them to.

Yet 33% of visitors watch a video to the end. 330 people will have been shown all the information you want to pass on to them. And even those leaving  early will have gleaned a lot more than they would have without a video.

It’s the next best thing to having your own advert on TV. In fact, in some ways it’s better – People can view at any time, at their leisure and it can last as long as your message requires.

Video brings your business to life in three dimensions. It shows movement and creates personal interest.

Moving images generate a mood or atmosphere through editing techniques, colour, music and sound effects.

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Video is not just restricted to selling. Video can be used for staff training, teambuilding, general brand building and or for clear instructions for using your products.

A short video conveys a great deal of information quickly and effectively. Videos are easily integrated into most websites. And best of all, at Pixelfactory.tv  we can produce them for you to a very high standard, for much less than you’d expect, and keep the whole process as simple and painless as possible.

Contact Huddersfield, West Yorkshire-based online video specialists http://www.Pixelfactory.tv to make the most of these benefits.

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