According to a report by e-commerce video provider Invodo 52% of consumers who watch product videos say those videos make them more confident about purchases, according to Invodo
The study points to the main reason consumers stopping watching a particular video is if it offers little information that helps with decision making;
However, at the same time 66% of consumers who watch information-heavy videos about a product watch them two or more times before buying the report suggests.
One of the main findings is that most respondents prefer videos that have been professionally produced. 47% of respondents say that professionally produced videos seem more reliable.
The feedback from the study also confirms that that consumers expect video as part of their shopping experience, and rely on it when making purchase decisions.
For a professionally produced video contact Huddersfield video production company Pixel Factory. http://www.pixelfactory.tv